Audi's F1 debut ignites excitement with successful power unit fire-up
The Audi F1 team has achieved a significant milestone with the successful fire-up of its new power unit in the 2026 chassis. This momentous event has infused the team with 'incredible energy,' according to Mattia Binotto, the head of Audi's Formula 1 project. The former Sauber team, now under Audi's full constructor status, is set to make its F1 debut this season, marking a new era for the sport.
The fire-up, a crucial step in the development process, signifies a new beginning for Audi's F1 venture. Binotto emphasized the collective effort and dedication of the teams in Neuburg and Hinwil, stating, 'A fire-up is always a special moment, but this one marks a new beginning.' This achievement is the tangible result of their hard work and ambition, setting the stage for a long and challenging journey ahead.
The first Audi car is set to take to the track during a private shakedown in Barcelona at the end of this month, followed by pre-season testing in Bahrain in February. This successful fire-up has energized the team, with team principal Jonathan Wheatley expressing enthusiasm for the upcoming development phases. He highlighted the importance of this milestone, saying, 'This successful fire-up is a critical milestone that validates the quality of the work and collaboration across all departments.'
The Audi CEO, Gernot Dollner, has been a strong supporter of the F1 project, viewing it as a pivotal moment for the company. Dollner stated, 'For Audi, entering Formula 1 is a key part of our brand’s ongoing renewal.' He emphasized the project's impact, saying, 'This milestone is a clear demonstration of our 'Vorsprung durch Technik' ambition.' The CEO's enthusiasm underscores the project's significance, as it serves as a catalyst for change and a source of pride and identity for the entire Audi organization.
The team's hard work is now coming to life, and the fire-up marks the beginning of an exciting new chapter in Audi's motorsport history. Audi will officially unveil its 2026 season, including the full race livery, on January 20 in Berlin, six days before the Barcelona shakedown. This launch event will further fuel the excitement as Audi prepares to make its mark on the F1 grid.
